While much of my content is aimed at senior leaders, I often get questions regarding how we can help newer managers grow their skills. This post was written with that need in mind. Feel free to share this with anyone you think might benefit from it.
Everyone knows we each need a strong professional network. Let's recap why.
A strong professional network will:
Hardly anyone does the work to create and sustain a truly strong professional network. Most of us don't know where to start.
Here's how to [1] ask for, [2] prepare for, [3] engage in, and [4] follow up on a professional networking meeting with a new acquaintance.
It's simple. You've met someone or been introduced to someone, and you say, "Would you be available in the next 2-3 weeks to have a 25-minute professional networking meeting to get to know one another?"
This works. It works because you've taken the initiative, you've asked them to do something they know they ought to be doing, namely building their network, and your request feels safe because you've bounded it with time -- 25 minutes. Because you took the initiative, they tend to assume you know what you're doing. This further eases their mind. It's an easy "yes" and also (this is important) it's an easy "no" as well.
The "no" is easy because you didn't ask if they were interested, you asked if they were available. It could feel rude for them to say they're not interested (even if they aren't), but we're all busy, and most folks will feel pretty comfortable saying they're just not available.
You want to make the "no" answer feel easy. They are going to get an emotional vibe from this interaction, good or bad. The more comfortable you make them, the more well-disposed towards you they're going to feel. If you made them feel pressured or they felt forced to be rude (or say a "yes" they don't want to say) then you're creating a negative vibe.
Because you made the "no" easy, if they actually are both busy and interested in meeting, they are more likely to answer, "Not in the next three weeks, but how about four weeks out? I can do Tuesday the 3rd."
It shows kindness, respect, and consideration to do some preparing for a first-time 1:1 networking meeting. If they have a LinkedIn profile, read it the day before and note anything that interests you. (You can even print it, mark it up, and bring it, if that feels like your style.) By preparing, you're signaling that you think they are important and interesting. Don't make a big show out of having prepared, and don't be surprised if they haven't.
Also, be clear on what facts you want the other person to know about you. Are you looking for work actively? Just exploring career options? A professional networking meeting is about getting to know each others' strengths so we can, if we get along, ask each other for small favors in the future -- an introduction, or a second opinion on an idea, or the like. You want the other person to know your strengths. Love math and hate biology? Say so. Hoping to find a job in Europe in the next few years? Mention it.
Lastly, put together a VERY short life narrative that connects those facts. When you connect them and give a bit of backstory, you make your facts memorable. I tell people "I became a technologist soon after I got out of school, did database architecture for Oracle and IBM and some smaller firms, and after 15 years I plateaued. Then I pivoted to studying leadership, and spent the next 20 years -- up to now -- deeply trying to understand what makes a leader effective, and how a team really works. Now I mostly help technologists in management roles who need to learn how to lead. I find I'm particularly effective with neurodivergent leaders."
Don't try to be clever or funny or entertaining, unless that's natural for you. Just be candid and brief.
Again, keep things simple. They said "yes" or you wouldn't be meeting. Your three goals during the meeting are to:
To keep the conversation pleasant, follow a couple of guidelines -
Since you invited the meeting, the other person might defer a little to you regarding what to talk about first. If they want to lead, let them. If they seem to want you to, have a plan for what you'll bring up. I typically use this sequence (and you can borrow it or create your own):
Send a thank-you email, or a paper note if you truly want to stand out (and if that's your style).
Follow up on any action items that arose.
Put their name into a contact management system (a topic for another day) along with the gist of the notes you took.
Mark your calendar to email them in 3 months or whatever was agreed. Then make sure you do.
My top sources of guidance: Herminia Ibarra (her book Act Like a Leader, Think Like a Leader) and Mark Horstman (this podcast on networking).